More Insights

Teens & Older Demos Driving Gains in U.S. Smartphone Penetration

Number of Mobile-Only Internet Users Now Exceeds Desktop-Only in the U.S.

Mobile Internet Usage Skyrockets in Past 4 Years to Overtake Desktop as Mos...

Everywhere you turn, you’re bound to see someone using a mobile device like a smartphone or tablet. But today, mobile is about so much more than sending a text message or reading the latest issue of N...

Uber, Lyft and Tinder Headline List of Fast Rising Apps of 2014

Comscore in Journal of Advertising Research on Topic of Omni-Channel Retail...

Next iPhone Release Has Potential for a Huge Upgrade Cycle

As we inch closer to the Fall, many industry watchers are preparing for Apple’s next hardware release cycle and what it will mean for both established and emerging categories. While there is certainly...

Does Snapchat’s Strength Among Millennials Predict Eventual Mainstream Succ...

Is Mobile Bringing About the Death of the PC? Not Exactly

When Mobile Web Dominates Apps in an App-Dominated World

Amazon’s First Try at the Smartphone Market Doesn’t Mean it’s New to Mobile

Comscore in Journal of Advertising Research on Topic of Social Media Effect...

Social Media Monetization in a Mobile First World

Why Are Millennials So Mobile?

Comscore Releases Top 50 U.S. Multi-Platform Properties for September 2013

Marketing to the Multi-Platform Majority

Do Mobile Ads Even Work? New Comscore Research Says “Yes”

Measurement in the Evolving App Environment

2013 Digital Future in Focus Series