#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit...
ID-Free Impressions are the New Normal
Consumers set up a blockbuster holiday season...
Comscore TV Personification
Enter Generative AI Search
Media Consumption during the Coronavirus Pandemic
Leveraging Digital Platforms to Drive Live Sports Tune-In
More than 90 percent of linear sports content is viewed live, making it a valuable place for advertisers to reach engaged audiences.* In fact, $10.3 billion in ad dollars were spent on sports programm...
Warc Webinar: 5 Digital Marketing Lessons from Comscore
Comscore in Journal of Advertising Research on Topic of Omni-Channel Retail...
2013 Digital Future in Focus Series
In 2012, the digital landscape underwent a sea of change as areas such as search, social, online advertising, mobile and e-commerce each experienced dynamic shifts and disruptions. To guide you in nav...
Putting the Digital Future in Focus: Key Trends that Will Shape the U.S. Di...
Facebook Graph Search: What Happens When Utility and Frequency Collide?
Map Searches Shift from Desktops to Smartphones
Search: Which Country Takes the Gold Medal?