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Improving Product Returns Presents Biggest Opportunity for Retailers

When asked directly what aspects they would like retailers to improve, 58 percent of online shoppers chose free or discounted shipping, followed by ease of returns and exchanges (42 percent) and varie...

Political Candidates Use Different Strategies to Engage Voters Through Digi...

With each successive political cycle, digital advertising continues to play a more prominent role in campaigns. In the months leading up to 2012, the Obama campaign began delivering a significant numb...