- May 2, 2014

Comscore Reports March 2014 U.S. Smartphone Subscriber Market Share

Google Claims Five of Top Seven Smartphone Apps

RESTON, VA, May 2, 2014  – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from Comscore MobiLens® and Comscore Mobile Metrix®, reporting key trends in the U.S. smartphone industry for March 2014. Apple ranked as the top smartphone manufacturer with 41.4 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.2 percent platform market share. Facebook ranked as the top individual smartphone app.

Smartphone OEM Market Share
166 million people in the U.S. owned smartphones (68.8 percent mobile market penetration) during the three months ending in March, up 6 percent since December. Apple ranked as the top OEM with 41.4 percent of U.S. smartphone subscribers. Samsung ranked second with 27 percent market share (up 0.9 percentage points from December), followed by LG with 6.7 percent (up 0.1 percentage points), Motorola with 6.4 percent and HTC with 5.4 percent.

Top Smartphone OEMs
3 Month Avg. Ending Mar. 2014 vs. 3 Month Avg. Ending Dec. 2013
Total U.S. Smartphone Subscribers Age 13+
Source: Comscore MobiLens
  Share (%) of Smartphone Subscribers
Dec-13 Mar-14 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Apple 41.8% 41.4% -0.4
Samsung 26.1% 27.0% 0.9
LG 6.6% 6.7% 0.1
Motorola 6.7% 6.4% -0.3
HTC 5.7% 5.4% -0.3

Smartphone Platform Market Share
Android ranked as the top smartphone platform in March with 52.2 percent market share (up 0.7 percentage points from December), followed by Apple with 41.4 percent, BlackBerry with 2.7 percent, Microsoft with 3.3 percent (up 0.2 percentage points) and Symbian with 0.2 percent.

Top Smartphone Platforms
3 Month Avg. Ending Mar. 2014 vs. 3 Month Avg. Ending Dec. 2013
Total U.S. Smartphone Subscribers Age 13+
Source: Comscore MobiLens
  Share (%) of Smartphone Subscribers
Dec-13 Mar-14 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Android 51.5% 52.2% 0.7
Apple 41.8% 41.4% -0.4
BlackBerry 3.4% 2.7% -0.7
Microsoft 3.1% 3.3% 0.2
Symbian 0.2% 0.2% 0.0

Top Smartphone Apps
Facebook ranked as the top smartphone app, reaching 75 percent of the app audience, followed by Google Play (51.8 percent), Google Search (49 percent) and YouTube (48.8 percent).

Top 15 Smartphone Apps
March 2014
Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)
Source: Comscore Mobile Metrix
  Top 15 Apps % Reach
      Smartphone App Audience 100.0%
1     Facebook (Mobile App) 75.0%
2     Google Play (Mobile App) 51.8%
3     Google Search (Mobile App) 49.0%
4     YouTube (Mobile App) 48.8%
5     Pandora Radio (Mobile App) 45.2%
6     Google Maps (Mobile App) 42.5%
7     Gmail (Mobile App) 42.5%
8     Yahoo Stocks (Mobile App) 30.5%
9     Instagram (Mobile App) 28.1%
10     Yahoo Weather Widget (Mobile App) 27.6%
11     Facebook Messenger (Mobile App) 25.3%
12     Apple Maps (Mobile App) 24.8%
13     iTunes Radio/iCloud (Mobile App) 23.6%
14     Twitter (Mobile App) 21.9%
15     Google+ (Mobile App) 21.3%

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.