#RIPGRPs: Evolving the Metrics That Move Us Forward
The webinar “The State of Social 2025: India Edition” is now available. This session maps out India’s evolving social media landscape and offers insights into the incremental value... Read more
We’re Ready for What’s Next: Why It’s Time to Evolve Measurement
Consumer AI Tool Usage - Top 5 Entities
Comscore Movies
Comscore and The Trade Desk Enable Precision CTV...
Achieving Greater Targeting Accuracy with ID-Free...
Comscore Helps FlexPoint Drive 23% Incremental...
2025 Holiday Audience Guide
The Rise of Resale
Is Auto Loan Pre-Qualification an Answer to Engage Consumers Earlier?
Shopping Features in Social Apps Driving the Evolution of Digital Commerce
Over the past decade, mobile has significantly transformed the digital commerce landscape and now accounts for nearly one-third of online retail spend. Retailers continue to optimize the mobile shoppi...
Consumer Trends to Know from ARF Shopper 2024
Comscore's 2024 State of Digital Commerce Report
It’s All About Audience Reach Across Screens: Key Themes from CES 2024
After a whirlwind week at CES with our clients, partners, and team, we came back more energized than ever to jump into 2024. The unifying theme at the event was a laser-focus on audiences: reaching th...
Spooky Stats: Halloween Costume Shopping Trends
Unwrap the Holiday Segment Guide - Your Essential Ad Targeting Resource for...
The Prime Day Effect
#Deinfluencing Unwrapped