More Insights

What Would Don Draper Do In A Digital World

Today, as more advertising dollars shift to digital and the costs associated with advertising on this channel rise, the role of creative needs to be elevated to the forefront of the conversation. But...

Apple and Google Smartphone Platform Share in the U.S.

In the past year, Google has grown its smartphone platform share from just 4% a year ago to reach 26% penetration in November 2010, slightly ahead of Apple. For more insights into the smartphone marke...