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Comscore to Release Cross-Screen Video Measurement - Linear TV Measurement...

The Rise of Social Video

Comscore Releases March 2015 U.S. Desktop Online Video Rankings

Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore Video Metrix® service showing that 193.3 million Americans watched online content videos v...

Comscore Ranks the Top 50 U.S. Digital Media Properties for March 2015

Comscore Releases March 2015 U.S. Desktop Search Engine Rankings

Gian Fulgoni Relishes Neverending Search For The Solution

We hear a lot about data science in advertising nowadays. But Gian Fulgoni may have been the trade’s original “Maths Man”. At university, he studied for a physics degree first and a masters in marketi...

Non-Human Traffic: Why it Matters and Why You Should Care

The Effect of Non-Human Traffic on Your Ad Campaign’s ROI

Mobile Internet Usage Skyrockets in Past 4 Years to Overtake Desktop as Mos...

Comscore Reports February 2015 U.S. Smartphone Subscriber Market Share

Measurement of Fraudulent Traffic Must be Stricter

Which Social Networks Have the Most Engaged Audience?

Uber, Lyft and Tinder Headline List of Fast Rising Apps of 2014

U.S. Display Ad Viewability Rates Won’t Budge, Still at 46% in 2014

2015 U.S. Digital Future in Focus

Visa Checkout: The Right Choice for Online Retailers

The Dress: A Case Study of Flash Crowds and Invalid Traffic

Comscore Releases February 2015 U.S. Desktop Online Video Rankings