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2020 Year in Review

Celebrating Data Privacy Day

In-home Data Consumption Grew Largely Driven by COVID-19 Related Changes in...

One of the most notable COVID-19 related changes that we witnessed in 2020 was that of families spending more time at home. In March 2020, as COVID-19 cases spiked around the country, schools and offi...

Three Trends Rebooting TV Measurement

So Long, 2020: A Comscore Year in Review

‘Big 3’ Holiday Days Exceed $22 Billion in Online Spending, Grow 25 Percent...

Top spending day Cyber Monday grew 24 percent to $9.8 billion, while earlier start to holiday shopping season saw online sales pulled forward to Thanksgiving and Black Friday.

Online Retail Visits Up 22 Percent Year-Over-Year for Thanksgiving Week

As millions stay home, home furnishing sites see record spend and visitatio...

Local TV Shines As Viewers Seek Pandemic News

Global perspectives: Digital and CTV trends to watch in 2021

TV Needs an Impression-Based Currency for Pay-Per-Performance

The State of Social Video

When it Comes to Brand Safety for CTV, are we Doomed to Repeat the Mistakes...

OTT Shows Key Strength in Impression-Based Targeting

Global State of Mobile

The Power of Sports Storytelling

What will viewers watch on election night in battleground markets?

TV Must Embrace Digital-Style Buying