More Insights

Viewability: Why It Still Doesn’t Add Up & What You Should Do About It

Security Concerns Inhibit Mobile Banking Adoption Among Older Consumers

How the “Buy Button” Can Help Fill the M-Commerce Gap

While mobile has been quick to gain the attention of consumers, it has been much slower at driving dollars. Comscore’s recently released Q1 2015 data shows that while 59 percent of digital shopping ti...

AppNexus Joins Comscore Industry Trust

The M-Commerce Gap: Why Dollars Continue to Lag Shopping Behavior on Mobile

Create a Better Digital Advertising Strategy with Actionable Insights in On...

In order for brands to have an effective ad campaign from planning to implementation and evaluation, they need to have access to the metrics that demonstrate ads are delivered successfully. While thes...

Comscore Reports April 2015 U.S. Smartphone Subscriber Market Share

7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet

validated Campaign Essentials (vCE) Mobile Charter Results Highlight the St...

Dog Days of Summer

State of the U.S. Online Retail Economy in Q1 2015

Comscore and Microsoft Partner to Provide Big Data Mining and Visualization...

Comscore Ranks the Top 50 U.S. Digital Media Properties for April 2015

Comscore Releases April 2015 U.S. Desktop Online Video Rankings

The frontrunners in e-commerce

Non-Human Traffic: Why It Matters and Why You Should Care

Mobile Metrix Now Features Reporting of Mobile Ad Network Reach

Comscore Releases April 2015 U.S. Desktop Search Engine Rankings