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Today's retailers know the importance of e-commerce, but they often take a siloed approach to digital channels. Learn why alignment is the key to success.

Comscore Reports May 2014 U.S. Smartphone Subscriber Market Share

When Mobile Web Dominates Apps in an App-Dominated World

The Perils of Survey Data in Cross-Platform Measurement

Cross-platform measurement is one of the most important topics on marketers’ agenda. Among the key objectives is gaining an understanding of how consumers spread their time and spending across devices...

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Amazon’s First Try at the Smartphone Market Doesn’t Mean it’s New to Mobile

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Online Media Measurement: It’s Not Like Betamax Vs VHS

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Comscore Releases May 2014 U.S. Online Video Rankings

How Better Measurement Can Bring More Brand Advertising to Digital

Two Out of Five Hispanic Millennials are Mobile-Only Internet Users

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Comscore Releases May 2014 U.S. Search Engine Rankings

Digital Banking Industry Trends and Observations

If a Digital Ad Falls in the Wrong Place, Does It Make an Impression?