The State of Social Media
In Q2 2012, the channel shift from bricks and mortar purchases to online appears to be accelerating, as online sales increased by more than 15% this quarter, while offline sales only increased 2%. Other key trends involve social commerce, the importance of the visual web and the increasing use of mobile in e-commerce. In The State of the U.S. Online Retail Economy in Q2 2012presentation, chairman Gian Fulgoni and Vice President of Industry Analysis Andrew Lipsman explore economic and online retail trends powered by Comscore data.
The State of the U.S. Online Retail Economy in Q2 2012 highlights data from Media Metrix, Mobile Metrix 2.0, Ad Metrix, MobiLens, TabLens and Social Essentials.