The State of Social Media
Your monthly snapshot of digital audience trends
Here is a quick summary of some of the key topics covered in this report:
Over 44 million Brits surfed the web via their PC and nearly 36 million internet users watched online content videos in February 2013:
This month’s demographic focus is on female users and reveals how this group uses the internet in comparison to the average internet user.
In the mobile space we are witnessing incredible growth on the platform as an enabler to engage in community type environments (e.g. Pinterest), e-commerce (e.g. Ticketmaster/ M&S) and casual gaming (e.g. Kiloo and Gamesloft).
Through Multi-Platform measurement we are now gaining better understanding of the usage of different platforms:
VEVO’s YouTube Partner Channel is the top destination for viewing broadcast quality video in UK.
Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
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