More Insights

Multi-Platform Media Planning in Practice

In our previous blog post, Bringing Mobile into the Digital Media Planning Process, we examined how the shift in consumers’ digital consumption has created challenges in planning efficiently. Specific...

Empowered Shoppers Propel Retail Change

Today’s empowered shoppers are propelling retail change. To stay competitive, retailers must continually monitor customer preferences along the full path to purchase. For the fourth year in a row, c...