Audience Recommendations for Every Vertical
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One of the main challenges in advertising is knowing the contribution of each support in our campaign diffusion. With this in mind, Ipsos and Comscore have been working to successfully integrate our data and present a new multi-platform measurement system to the market that will allow you to know the joint audience for off and online media.
We are convinced that this is one of the best news in the communication industry in Mexico within past years because it will give the real size of the audience of all media that can be reached in multiple platforms.
Download the presentation to know the great advantages that this represents for the Mexican market:
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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