More Insights

U.S. Smartphone Penetration Surpassed 80 Percent in 2016

A lot has been written about how extraordinary the year 2016 was, and there’s a good chance you read some of those articles, tweets and Facebook posts on your smartphone. That’s because 2016 was also...

Revised Top 50 Digital Media Properties for October and November 2016

Last month, Facebook uncovered an issue that impacted Comscore’s reporting for a small number of Instant Articles publishers. Specifically, it caused an underreporting of iPhone traffic from Facebook...