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AOL Proves Audience is 3x Larger After Accounting for International and Mob...

One of today’s biggest challenges for publishers is conveying the value of their digital audience to advertisers. While an audience’s value depends on many factors, its sheer size (measured in unique...

Hulu Total Audience Measurement Across Platforms

Manish Bhatia, CRO at Comscore, and Peter Naylor, SVP, Advertising Sales at Hulu presented a study that accurately measures audiences for Hulu across the multiple devices.