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The 2015 U.S. Mobile App Report

Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has...

Media Planning with the Best of Both Worlds: TV & Digital

In this presentation, David Shiffman, Comscore SVP of Agency Solutions, shared best practices and real examples for multichannel media planning.