Currency for How Media Actually Works Today
Comscore Radiohead Study Becomes Foundation of Harvard Business School Case...
Do GRPs Have a Place in Online Media?
High Gas Prices Drive Consumers to Find Deals on the Internet
Hello, my name is Ian Eccleston from the Marketing Communications department at Comscore. I'd like to share with you some rather interesting Comscore data related to rocketing gas prices.
Comscore Rings Up Mobile
Interview with Poppy Harlow of CNN
Click-Through Rates for Universal Search
In previous posts, I looked at the emergence of universal search as well as the types of universal search results. Now let’s take a look at how consumers interact with the universal search results pag...
Comscore Rings the Opening Bell at NASDAQ
Mad Money's Jim Cramer Affirms Accuracy of Comscore's Paid Click Data
Types and Share of Universal Search Results
The Proof: Comscore's Google Paid Click Data Validated
The Internet Goes Green
Reconciling Comscore’s and Google’s Paid Click Data
Online is the New Primetime
The Offline Impact of Online Advertising
Google Redux
Why Google's surprising paid click data are less surprising
Measurement of Online Advertising ROI: The 100% Solution
The Ugly Reality of Using Site Server Data for Media Planning