More Insights

Attributing Brand Advertising Effectiveness

Last Exposure's Last Breath? Smart Lift Attribution Model Gives Ads The Bra...

As Power Shifts to Consumers, Get Ready for a Renaissance in Advertising

In today's digital world, it is clear now more than ever before that pricing power is rapidly shifting to the consumer. The digital medium has brought transparency to prices and made it easy for anyon...

Staying Ahead of Invalid Traffic in Digital Audience Measurement

Top Smartphone OEMs in the U.S.

Pre-Testing Ad Creative Pays for Itself

A four year case study conducted from 2006 to 2009 shows how systematic creative pre-testing drives better advertising results and lowers upfront development costs. The illustration below shows that o...

Top IM Markets Worldwide

Men and Women Respond Differently To Various Types of Creative Ad Elements

Social SEO – Facebook & Twitter Best Practices

The Mobile Nation in Canada: A First Look

10 Things You Might Not Have Known about Digital Traffic Worldwide

Social SEO: How to Optimize your Social Presence for Search

iPhone and Android Traffic by Connection Type

Infographic: Myspace vs. Facebook

iPad Share of Tablet Traffic by Country

U.S., Singapore, and U.K. Have the Highest Share of Traffic from Non-Comput...

Comscore Campaign Essentials Measurement Capabilities

Google Reaches 1 Billion Global Visitors