Comscore Releases the “2013 China-Taiwan-Hong Kong Digital Future in Focus” Report

China Has the Largest Home & Work Internet Population in the World as 347 Million Users Represent 54 Percent of All Internet Users in Asia Pacific

Hong Kong, 30 October 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the  2013 China–Taiwan–Hong Kong  Digital Future in Focus report, providing an overview of key digital media usage trends in the region. The report includes detailed data and analysis on the prevailing activity in the social media, online video, search, and e-commerce markets. Also included is analysis of online market trends in Online Retail & Travel, Real Estate, News & Information, Career Services & Development, Automotive, and Beauty, Fashion & Style.
To download a complimentary copy of the 2013 China–Taiwan–Hong Kong Digital Future in Focus report, please visit:

Key highlights from the 2013 China–Taiwan–Hong Kong Digital Future in Focus include:

  • Young males between the ages of 15-24 are the heaviest internet users in Hong Kong, spending more than twice the amount of time online as compared to their mainland Chinese counterparts.
  • The online audience in mainland China skews younger than the global average, whilst Hong Kong’s online audience is more mature with 40 percent of internet users age 45 and older.
  • 87 percent of China’s web population views an average of 30 billion online videos each month, though Hong Kong has a higher videos per viewer ratio.
  • Chinese users spend nearly 2.5 hours on retail sites every month, the highest in the region and 187 percent higher than the global average.

Complimentary Webinar on 1st November
Join Fang Cai, VP of Sales of China at Comscore, on Friday, 1st November at 11am CST as she shares key insights from the 2013 China–Taiwan–Hong Kong Digital Future in Focus report. 
For more information and to register for the webinar, please visit:
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit

Amarpal Singh
Senior Marketing Manager APAC
Comscore, Inc.
+65 6221 9100