Platform Proliferation is Changing the Digital Landscape, Bringing Opportunities for Businesses to Drive Growth
Reston, Va., November 18, 2013– Comscore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, recently published its latest white paper Marketing to the Multi-Platform Majority. The paper, available to the public as a complimentary download, provides companies with important context for understanding the changing dynamics of today’s multi-platform digital marketplace. As many businesses turn their attention to 2014 strategic planning, this white paper also offers valuable insights about how embracing the right tools and metrics can drive growth and build awareness for their brands in a multi-screen world. To download a copy of Marketing to the Multi-Platform Majority, please visit: http://www.comscore.com/Insights/Presentations_and_Whitepapers/2013/Marketing_to_the_MultiPlatform_Majority.
Key insights from Marketing to the Multi-Platform Majority include:
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.
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Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
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