The State of Social Media
Apple and Samsung Continue Growth, Now Combine for More than Two-Thirds of Smartphone Market
RESTON, VA, February 4, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from Comscore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for December 2013. Apple ranked as the top smartphone manufacturer with 41.8 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.5 percent platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual app.
Smartphone OEM Market Share156 million people in the U.S. owned smartphones (65.2 percent mobile market penetration) during the three months ending in December, up 6 percent since September. Apple ranked as the top OEM with 41.8 percent of U.S. smartphone subscribers (up 1.2 percentage points from September). Samsung ranked second with 26.1 percent market share (up 1.2 percentage points), followed by Motorola with 6.7 percent, LG with 6.6 percent and HTC with 5.7 percent.
Smartphone Platform Market ShareAndroid ranked as the top smartphone platform in December with 51.5 percent market share, followed by Apple with 41.8 percent (up 1.2 percentage points), BlackBerry with 3.4 percent, Microsoft with 3.1 percent and Symbian with 0.2 percent.
Top Smartphone Properties & AppsGoogle Sites ranked as the top web property on smartphones, reaching 88.3 percent of the mobile media audience (mobile browsing and app usage), followed by Facebook (86 percent), Yahoo Sites (82.4 percent) and Amazon Sites (73.3 percent). Facebook ranked as the top smartphone app, reaching 77.4 percent of the app audience, followed by Google Play (53.9 percent), Google Search (49.7 percent) and Pandora Radio (48.7 percent).
*Apple App Suite includes iTunes, Apple App Store, and Apple Game Center
About Mobile MetrixComscore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.
About MobiLensMobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
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