More Insights

The State of Social Video

When it Comes to Brand Safety for CTV, are we Doomed to Repeat the Mistakes...

OTT Shows Key Strength in Impression-Based Targeting

Kate Diehl, director of media buying at Pinnacle Advertising sat down with Beet.TV to talk about the growth of OTT services and the importance of taking an impression-based approach to targeting audie...

Global State of Mobile

The Power of Sports Storytelling

What will viewers watch on election night in battleground markets?

As we near Election Day 2020, Comscore took a closer look at the viewing trends in select battleground markets during this year’s unprecedented debate and election season to gain insights into where t...

TV Must Embrace Digital-Style Buying

We’re Breaking Silos for Audience-Based Buying

TV Ads Move Toward Cross-Platform Delivery

Local TV Buys Gain From Digital Insights

Fearmongering in CTV Advertising

How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen

‘TV Will Never Be the Same’ After Addressability

The Convergence of Linear & OTT Measurement

State of Retail 2020 Webinar

2020 State of Retail

Streaming TV Shows Surged on Social This Summer Amidst Coronavirus Pandemic

How U.S. Auto Shoppers are Adapting in the Age of Covid