More Insights

Effectively Measuring Branded Content Marketing on Social

Respecting Privacy in Online Measurement: Comscore's Vision

What happens to ad targeting if user tracking goes away?

On March 3rd, 2021 Google announced, much to most of the ad tech industry’s chagrin, that “once third-party cookies are phased out, [Google] will not build alternative identifiers to track individuals...

The State of Social 2020 Fact Pack

Brand Innovators' TV & Cross-Screen Measurement

Frameplay & Comscore offer Brand Lift in the Gaming Space

A leading snack brand and their agency wanted to gaming audience in a meaningful, authentic way to reinforce that the brand is a great tasting snack.

Introducing Comscore Predictive Audiences

2020 Year in Review

Celebrating Data Privacy Day

In-home Data Consumption Grew Largely Driven by COVID-19 Related Changes in...

Three Trends Rebooting TV Measurement

So Long, 2020: A Comscore Year in Review

‘Big 3’ Holiday Days Exceed $22 Billion in Online Spending, Grow 25 Percent...

Online Retail Visits Up 22 Percent Year-Over-Year for Thanksgiving Week

As millions stay home, home furnishing sites see record spend and visitatio...

Local TV Shines As Viewers Seek Pandemic News

Global perspectives: Digital and CTV trends to watch in 2021

TV Needs an Impression-Based Currency for Pay-Per-Performance