More Insights

IAB Peru Interviews Jodi McDermott, Comscore Group VP

Comscore Releases June 2014 U.S. Search Engine Rankings

Comscore Releases June 2014 U.S. Online Video Rankings

Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore Video Metrix® service showing that 186.9 million Americans watched online content videos i...

Comscore Media Metrix® Ranks Top 50 U.S. Desktop Web Properties for June 20...

Is Mobile Bringing About the Death of the PC? Not Exactly

2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Indus...

For the past nine years, Comscore has measured these metrics for its clients on a campaign-by-campaign basis to help optimize each brand’s success. To provide insight and benchmarks to the industry, a...

Captivating the Consumer in an Omni-Channel World: The State of Online Reta...

Comscore Reports May 2014 U.S. Smartphone Subscriber Market Share

When Mobile Web Dominates Apps in an App-Dominated World

The Perils of Survey Data in Cross-Platform Measurement

Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Di...

Amazon’s First Try at the Smartphone Market Doesn’t Mean it’s New to Mobile

Telecoms.com Interview with Brian Jurutka

Online Media Measurement: It’s Not Like Betamax Vs VHS

Comscore Media Metrix® Ranks Top 50 U.S. Desktop Web Properties for May 201...

Comscore Releases May 2014 U.S. Online Video Rankings

How Better Measurement Can Bring More Brand Advertising to Digital

Two Out of Five Hispanic Millennials are Mobile-Only Internet Users