More Insights

Linda Abraham about global digital trends

Linda Abraham, Comscore CMO and EVP of Global Product Development, in conversation with Matthew Bishop about global digital trends.

Nearly 3 out of 4 Ad Campaigns Deliver Ads Adjacent to Brand Inappropriate...

A U.S.-based vCE™ Charter Study of 12 national advertisers found that 72 percent of Charter Study campaigns had at least some ads running next to content deemed “not brand safe” by the advertiser. In...