Audience Recommendations for Every Vertical
Comscore and LiveRamp Partner For Reliable TV Information
Workout Videos are Fast Growing Genre
Linear TV is Going Addressable & National
Carol Hinnant, Chief Revenue Officer at Comscore, was interviewed by TV[R]EV co-founder Alan Wolk at Beet Retreat San Juan 2020.
Unlocking the Addressable Future
The Future of Advanced TV
The Future of Addressable TV
Addressable TV advertising is quickly becoming a vital part of the media mix because of its capability to help advertisers target customized TV ads at individual households based on known data charact...
Media and Advertising: The Past, Present and Future
Why cross-platform measurement is crucial to success
The power of Comscore's local TV data
How local agencies and stations use advanced audiences to drive impact
The Entrepreneurial Mindset: "Your job is to be ready for it to fail"
Is TV dead? No… It's simply advanced
Why scale is crucial for reliable local market measurement
Comscore offers new audience targeting to solve for programmatic TV challen...
More Front-End Automation Needed For Addressable TV: DISH’s Arrix
Hulu Hopes Comscore Campaign Ratings Quantify Shared Viewing
The Future of CTV Advertising Panel