More Insights

Millennial habits

The 2015 U.S. Mobile App Report

Is the Future of TV Programmatic?

Comscore’s first-ever industry summit on the future of audiences and advertising, brought together many of the leading lights from both the digital and the television businesses. So it was not surpris...

Media Planning with the Best of Both Worlds: TV & Digital

Cross Media

Comscore Study for Opera Mediaworks Proves Branding Value of Native Mobile...

Advertisers and publishers are continuously pushing the frontier of digital advertising to create the most effective ad format possible, and native mobile video advertising is currently at the edge of...

How Retailers Can Act on the Shopping Behavior of Today’s Global Flex Shopp...

Are You Ready For Some Football

Comscore Holiday Tracker®

Millennials Boast Huge Social Networking Growth and Engagement on Smartphon...

Digital advertising may be top media category in 2016: Report

Online Banking

Back To School

Are Smartphones the Swiss Army Knife of the Millennial Generation

AOL Proves Audience is 3x Larger After Accounting for International and Mob...

Solving for X: The Power of Combined TV and Digital

Hulu Total Audience Measurement Across Platforms

Measuring Multichannel Marketing