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The Hunger Games

Facebook Messenger Climbs Mobile App Rankings After Unbundling from the Big...

How to Avoid the Creep Factor with IoT Technology?

Last week Comscore attended the Digital Analytics Association (DAA) Seattle Symposium hosted at the Microsoft Conference Center in Seattle, WA. The event included frequently visited topics such as loc...

Special Event Marketing on Social

The U.S. Total Video Report

Upping the Ante on NHT

Over the past several years, Comscore’s Brian Pugh has been outspoken about the problem of non-human traffic (NHT) in online advertising, describing the nature and scope of the threats and outlining t...

Lessons Learned: Maximizing Returns with Digital Media

The State of the Mobile Industry

5 Questions & Answers Shedding Light on How Americans Use Mobile Apps

Comscore’s TRUSTe, BBB Certifications Extended

State of the U.S. Online Retail Economy in Q2 2014

UPS Pulse of the Online Shopper: A Customer Experience Study

25-34 Year-Olds are the Heaviest Mobile App Users in U.S.

Digital Analytix Rated Strong Performer by TrustRadius

Tinder Sparks Renewed Interest in Online Dating Category

Radio, Maps and Instant Messengers Achieve Greater Audience Reach on Apps t...

Top 5 Metrics You're Measuring Incorrectly

Comscore 2014 Latin America & U.S. Hispanic Digital Summit