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Navigating Limited Ad Spaces During Key Events

Actor Matthew Jones on Paul Dergarabedian's Podcast "Many Screens, Big Pict...

Massive, Passive Measurement Is A Panel-Beater

In this video interview with Beet.TV, Comscore’s chief revenue officer Carol Hinnant says a new deal inked with ViacomCBS shows TV networks are coming to value the approach of panel-informed measureme...

Acting the Part with Matthew Jones

What the Recovery Looks Like in Hotels and Vacation Rentals

Movie Theaters are Primed for a Comeback

As we look toward the end of the pandemic, the success of "Godzilla vs. Kong" in movie theaters that had been shuttered for a year has raised prospects for the return of movie exhibition. Corresponden...

Relative Errors in Television Audience Measurement: The Future is Now

Can "Mortal Kombat" & "Demon Slayer" Power A Record Weekend!?

March Madness 2021 Analysis: How Ad Placement Analytics Can Empower Campaig...

The New Theatrical Experience with Jason Brenek

Looking Ahead to the Tokyo Olympics: What TV Media Buyers Can Learn from TV...

Godzilla Vs. Kong Third Weekend in Theaters and Major Milestones

Signal and Telegram messaging apps' recent surge in engagement

What does the box-office success of "Godzilla Vs. Kong" mean for the future...

Online dating platform Bumble IPOs amidst strong online engagement metrics

How to Find Success on TikTok

An Actor’s Journey with Phil Donlon

"The beautiful thing about Comscore is the ratings are far more consistent....