More Insights

25-34 Year-Olds are the Heaviest Mobile App Users in U.S.

The youngest users don’t always engage more on digital platforms. According to Comscore Mobile Metrix data, those between the ages of 25-34 spend more time on mobile apps than any other age segment ex...

Radio, Maps and Instant Messengers Achieve Greater Audience Reach on Apps t...

Consumers use different devices depending on the digital task they are trying to accomplish, the type of media content they seek to engage with and their physical location at the time of consumption....