More Insights

Omicron's Effect on the Movie Industry

It's time to divest from the misinformation ecosystem: Why advertising resp...

Alone Together: Key Social Media Trends in 2022 and Beyond

In this presentation, we broke down what happened on social media and in society in 2021 with key data from platforms like Facebook, Instagram, TikTok, YouTube, Twitter, and more. Using these insights...

Scream Looks to Slash Its Way to the Top of the Box Office

Fresh Perspectives in Measurement Innovation

Moneyballing Media: How Big Data Is Transforming TV

Big data is changing the media research and analytics game forever, forcing broadcasters, content creators, and advertisers to pause and rethink what sort of metrics are important for understanding to...

Measuring the Future: What Companies Are Doing to Be Ready for TV Measureme...

How Does the Industry Prepare for an Evolving Currency and a Multi-Currency...

Elevating Measurement: Delivering on a Cross-Platform Promise

The Future of Everywhere: Creating a Common Audience Definition across Plat...

‘Comscore Everywhere’ Befriends Fragmentation With Cross-Screen Measurement

The Present and Future of Movies in Cinemas and on Streaming

20 of the Top Trending Celebrities on Social Media in 2021

Movie Theaters Hope Blockbusters Propel Comeback

The lasting impact of Meme stocks

Understanding the Importance of Virtual MVPDs

Marvel’s ‘Spider-Man’ ‘Obliterated Expectations’ at the Box Office

Comscore Response to the Log4j Vulnerability