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Digital Banking Industry Trends and Observations

If a Digital Ad Falls in the Wrong Place, Does It Make an Impression?

Six Questions: Gian Fulgoni, Comscore

For better or worse, Comscore has been closely identified over the past 20 years with the measurement and verification of web traffic and audiences. As the herd moves to mobile devices and addressable...

From TV to Total Video: How Integrated Video Planning Can Transition Advert...

5 Principles of Comscore Total Video

Keeping Ahead of Non-Human Traffic: A Q&A with Brian Pugh

The media has been abuzz lately with news stories about invalid web traffic – commonly referred to as fraud – that can wreak havoc on ad campaign delivery and diminish the value of digital as a succes...

Captivating the Consumer in a Digital World

From TV to Total Video

The Rise of Brands on Instagram

State of the U.S. Online Retail Economy in Q1 2014

Understand Campaign Delivery Beyond Demographics with vCE Behavioral Segmen...

Viewability: The Evolution of Digital Advertising: From Direct Response to...

Internal Optimization – A Solid Path to External Monetization of Mobile Ope...

Mobile Path to Purchase

Digital Analytix Focus: A Simplified User Interface for Actionable Business...

What the Comscore-Yahoo Partnership Means for vCE Clients

State of Digital Advertising Q1 2014

Putting the Cross-Media Measurement Future into Focus: A Q&A with Manish Bh...