More Insights

THIS could boost ad spending

Empowered Shoppers Propel Retail Change

Introduction to vCE in DoubleClick: An Effortless, Actionable and Trusted G...

vCE in DoubleClick provides media buyers and sellers with the real-time data they need in an effortless, actionable and trusted GRP solution.

Join Us: Reach the Right Audiences, Faster with Comscore vCE in Google Doub...

The Rise of the Multi-Platform Viewer

It's Make it or Break it Time for the Fall TV Season

September is here and with it comes fall foliage, back to school sales and the much anticipated start to the new TV season. Between now and December, networks will premiere almost 40 new programs in a...

Today's Digital Consumer

Comscore in Journal of Advertising Research on How Social Media Drives Grow...

The Future of Ad Performance and Effectiveness

The Future of TV: Audience Lift and Audience Shift

How do Political Ads add Up?

Famous Family Movies

Comscore and Rentrak to Merge, Creating Leading Cross-Platform Measurement...

The Rise of the Super Viewer and Why Advertisers Should Care

Push Play: Is your video strategy driving results or stuck on “Pause"?

Good News for Digital Publishers: Audiences Are on the Rise Thanks to Mobil...

Venmo, BuzzFeed, Tinder and Snapchat Among The Top 20 Apps with Highest Con...

How the Power of Habit Drives Mobile App Usage