#RIPGRPs: Evolving the Metrics That Move Us Forward
In the ever-evolving and mercurial world of media currency, one thing is clear: progress starts with confidence - and confidence starts with better data. Read more
Consumer AI Tool Usage - Top 5 Entities
Comscore Movies
Comscore and The Trade Desk Enable Precision CTV Campaigns That Perform at the Hyperlocal Level
Achieving Greater Targeting Accuracy with ID-Free Predictive Audiences
Comscore Helps FlexPoint Drive 23% Incremental CTV Reach for Congressional Campaign
2025 Holiday Audience Guide
Social Media Shines as Mobile Rises for Accommodation Content
Expanding Fast
Getting Started With Privacy and Regulation – The Time To Experiment Is Now
The IAB’s Measurement Leadership Summit in New York last week (March 14, 2024) brought together the minds of measurement under one roof, to hear and discuss numerous topics including privacy and regul...
Comscore Taps Purchase Data To Help Measure Ad Impact
It's time to divest from the misinformation ecosystem: Why advertising resp...
Introducing Comscore Predictive Audiences
Comscore was joined by our launch partners IHS Markit, PlaceIQ and TransUnion to learn how this new solution sets the standard for cookie-free audience targeting at scale with demographic, TV, OTT, au...
Three Trends Rebooting TV Measurement
Evolving YouTube Measurement with Google Ads Data Hub
Top 10 Burning Issues in Local Television
More Front-End Automation Needed For Addressable TV: DISH’s Arrix