2025 State of Programmatic Report
Mobile Matures as the Cross-Platform Era Emerges
A New Model For Cross-Platform Measurement
2017 U.S. Cross-Platform Future in Focus
In this report, we will examine some of the most important sectors of the cross-platform media landscape in 2016 to determine what the key trends are, who is leading the way and what it all means for...
Why Marketers Need to Know About Advanced Currencies
The State of Digital
Advanced TV Targeting Early In A Mega Trend
Bill Livek has many ways to describe advanced advertising targeting—a train, a steamroller, a big snowball. Whatever the metaphor, it’s particularly advanced at the local level, says the President of...
Legal Strategy Webinar
Variety Big Data Summit: Remarks by Gian Fulgoni
The New Digital Ecosystem: Navigating the Cross-Platform Reality
Comscore in Journal of Advertising Research on How Data Analytics, Social M...
How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos
Local TV Furniture Advertising: Advanced Targeting To Increase Store Traffi...
Reaching New TV Show Viewers with Precision
Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics
What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...
Roku Leads OTT Streaming Devices in Household Market Share
Understanding CNN’s Unduplicated Cross-Media Audience Footprint
The CNN Cross-Media Report