More Insights

Introducing Show-Level Streaming Audiences, the Newest Addition to Proximic...

Fall Segment Guide 2023

Why you need a hybrid targeting strategy

It’s no secret that the digital advertising industry is in the throes of an identity crisis (regarding user identification, that is).

Have the signal loss challenges of the future already arrived?

The Privacy Forward Conversation – How Consumer Demands are Shaping Online...

Say hello to Proximic by Comscore

Your Programmatic Targeting Partner. Backed by Comscore.

Comscore Introduces Proximic by Comscore as a Dedicated Programmatic Target...

The Consumer Centric Measurement Revolution

Comscore and IRI Partner to Reinvent Contextual Targeting with the Launch o...

Safely Navigating Election Advertising in 2022: A Q&A with L2 and Comscore

Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting

It's time to divest from the misinformation ecosystem: Why advertising resp...

Can cookie-free audiences perform as well as cookie-based ones? Spoiler Ale...

Advertising on Misinformation

Comscore and the Role of Privacy: Context and History of Online Measurement

Comscore's Work on Online Measurement in a Privacy-Forward Future

What’s your cookie-free targeting strategy?

Cookieless Audience Targeting Partnership Series