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Delivering Impact: Advancing this Year’s Upfronts

Comscore Workshop/Research Phishing Scam

Audience of the Moon

On Monday, August 21, 2017, the United States experienced an awesome event: the first solar eclipse visible across the contiguous U.S. since 1918. Millions of Americans paused their daily routines to...

Comscore Appoints Joseph R. Rostock as Chief Information Officer

Introducing a New Media Metrix Data Exploration and Visualization Tool

Busting 5 Holiday Shopping Myths That Come Up Every Year

We are now a few weeks into the holiday shopping season, and I’m looking forward to following the trends during what will be my twelfth season covering this sector. Having been through it many times b...

Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Eff...

Comscore in Journal of Advertising Research on How Marketers Can Minimize L...

Mobile Ads Drive Higher Brand Lift Than Desktop Ads

Comscore and Our Continued MRC Accreditation Momentum

Career Resources

2015 Online Auto Insurance Shopping Report

Comscore in Journal of Advertising Research on How Social Media Drives Grow...

The Future of Ad Performance and Effectiveness

Comscore Study for Opera Mediaworks Proves Branding Value of Native Mobile...

Online Banking

Measuring Cross Channel Shoppers Across Platforms