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How Local Newsrooms Can Go Deeper with Data

Why Capturing Instagram Reels data is More Important than Ever

Making Data Simple with Comscore Total Digital

For the first time, Comscore Total Digital gives marketers, agencies and publishers combined digital and social measurement in one intuitive interface. Take a look at some of the key visual insights t...

How Comscore and YouTube Unlock the Power of CTV

See Comscore Total Digital in Action

Introducing Digital Out of Home Venue Categories in Plan Metrix Mobile

As cities reopen and consumers once are again out and about, spend on digital out-of-home (DOOH) advertising shows no sign of stopping its momentum. In fact, the DPAA estimates that 81% of advertisers...

How to rewrite your social playbook for monetization

Comscore’s ‘Everywhere’ Gets A Phased Roll-Out

The State of Social Media

Alone Together: Key Social Media Trends in 2022 and Beyond

Moneyballing Media: How Big Data Is Transforming TV

Elevating Measurement: Delivering on a Cross-Platform Promise

The lasting impact of Meme stocks

As Smart Speakers Evolve, So Do Consumers

Building the Path Forward for the Future of Measurement: An Open Letter to...

Media Currencies: The Past, Present, and Future

A New Paradigm for Television and Cross-Platform Personification

Planes, Trains, and Automobiles: Are Consumers Traveling Again for Good?