More Insights

25-34 Year-Olds are the Heaviest Mobile App Users in U.S.

The youngest users don’t always engage more on digital platforms. According to Comscore Mobile Metrix data, those between the ages of 25-34 spend more time on mobile apps than any other age segment ex...

The U.S. Mobile App Report

The days of desktop dominance are over. Mobile has swiftly risen to become the leading digital platform, with total activity on smartphones and tablets accounting for an astounding 60 percent of digit...