More Insights

Half Of Biggest Publishers Have Viewability Problem: Comscore’s Fulgoni

Over the last couple of years, the digital advertising industry has woken up to the problem of fake ad views, in which ads served by a publisher are not really seen by genuine consumers. If you though...

Solving the Multi-Platform Video Measurement Challenge

Technological innovation occurs rapidly, and consumers have always been quick to adapt. One area this is especially true is digital video, as mass adoption of smartphones and tablets, combined with fa...