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How Comscore and YouTube Unlock the Power of CTV

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Introducing Digital Out of Home Venue Categories in Plan Metrix Mobile

As cities reopen and consumers once are again out and about, spend on digital out-of-home (DOOH) advertising shows no sign of stopping its momentum. In fact, the DPAA estimates that 81% of advertisers...

How to rewrite your social playbook for monetization

Comscore’s ‘Everywhere’ Gets A Phased Roll-Out

The State of Social Media

The State of Social Media 2021 explores the platforms, categories, brands, and content steering the growth of the social media universe and internet culture and unpacks for marketers the key drivers o...

Alone Together: Key Social Media Trends in 2022 and Beyond

Moneyballing Media: How Big Data Is Transforming TV

Elevating Measurement: Delivering on a Cross-Platform Promise

The lasting impact of Meme stocks

As Smart Speakers Evolve, So Do Consumers

Building the Path Forward for the Future of Measurement: An Open Letter to...

Media Currencies: The Past, Present, and Future

A New Paradigm for Television and Cross-Platform Personification

Planes, Trains, and Automobiles: Are Consumers Traveling Again for Good?

IAB State of Data Town Hall: Measurement

App Tracking Transparency and the Future of App Measurement

Comscore and LiveRamp Partner For Reliable TV Information