#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
Fall Audience Guide
Consumer AI Tool Usage
CIMM East Highlights & Currency Clarity
Unlocking the Potential of Livestreaming: Proximic by Comscore's New Patent...
Our Commitment to Responsible Media
The Privacy Forward Conversation – How Consumer Demands are Shaping Online...
One of the most prominent topics over the last few years has been consumer online privacy and use of consumer’s data.
Say hello to Proximic by Comscore
Comscore Introduces Proximic by Comscore as a Dedicated Programmatic Target...
Combating Misinformation Warfare: Responsible Action During the Current Con...
The Comscore and NewsGuard teams continue to develop and offer tools which can be used by anyone who wants to keep their brand from the tarnish associated with information warfare and avoid supporting...
Safely Navigating Election Advertising in 2022: A Q&A with L2 and Comscore
It's time to divest from the misinformation ecosystem: Why advertising resp...
Brand Innovators Fall 2021 Media Buying Summit
Advertising on Misinformation