#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Local Is Where Currency Begins
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Consumer AI Tool Usage
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ID-Free Impressions are the New Normal
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Our programmatic targeting guide offers tailored recommendations for campaign targeting across the automotive vertical including off-the-shelf and custom audiences.
Third-Party Cookie Deprecation Is Still on the Horizon. Keep Your Foot on t...
Making the Right Bets When It Comes to Programmatic
Unlocking the Potential of Livestreaming: Proximic by Comscore's New Patent...
In an era defined by digital disruption and rapid technological advancement, livestreaming has taken the video world by storm, captivating audiences and transforming how we engage with media.
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Political TV Ad Exposure Targeting
Un-Identifying the Future of Advertising