Enter Generative AI Search
Like the introduction of Wi-Fi, there are a handful of transformative moments we can point to in recent decades that have marked abrupt shifts in consumer behavior. Read more
Unlocking the Secrets of Effective Advocacy Messaging with Big Data for the 2024 Political Cycle
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Football Fans are in Mid-Season Form in Minneapolis-St. Paul, MN
Three key insights for podcast advertising, in a privacy-centric landscape
Fast Facts: Diwali 2023 on social media
Football Coverage Shines on Broadcast & Cable in Sacramento, CA
Strategies that Win: The New Year Sports Segment Guide
Political TV Ad Exposure Targeting
Un-Identifying the Future of Advertising
In New York City last week, Marketing leaders converged at AdExchanger’s Programmatic I/O to discuss the most pressing topics facing the programmatic advertising industry today.
Spooky Stats: Halloween Costume Shopping Trends
Monetization Opportunities for Publishers in the Face of Signal Loss
Navigating the Future of Ad Monetization with Proximic by Comscore
Proximic by Comscore’s Head of Partnerships, Jessica Trainor, recently sat down with Gina Perino, VP of Ad Operations and Strategy at Blavity Inc.
Programmatic Decoded: What is Contextual Targeting? How has it evolved and...
Introducing Show-Level Streaming Audiences, the Newest Addition to Proximic...
Fall Segment Guide 2023
Why you need a hybrid targeting strategy