Audience Recommendations for Every Vertical
The Data-Based Election Webinar: Shaping Campaigns with TV Audience Insight...
Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics
Understanding CNN’s Unduplicated Cross-Media Audience Footprint
Comscore and CNN today released a report, based on Comscore Xmedia™ data, highlighting the cross-media reach of CNN across TV, desktop and mobile. As media continues to converge and we embark upon a c...
The CNN Cross-Media Report
Comscore and Our Continued MRC Accreditation Momentum
2016 U.S. Cross-Platform Future in Focus
2015 was another transformative year in media, as TV and digital convergence accelerates and the longstanding consumer habits continue to be upended. While the media landscape is often described as gr...
Comscore and Adobe Partner to Deliver Seamless Cross-Platform Audience Insi...
Will digital ads outpace TV?
Warc Webinar: 5 Digital Marketing Lessons from Comscore
As Merger Closes, Rentrak & Comscore Push ‘New Model’ For Media Measurement
Comscore Vision
A New Model for a New Era of Cross-Platform Measurement
Comscore in Journal of Advertising Research on Why the Gross Rating Point M...
THIS could boost ad spending
The Rise of the Multi-Platform Viewer
It's Make it or Break it Time for the Fall TV Season
The Future of TV: Audience Lift and Audience Shift
The Rise of the Super Viewer and Why Advertisers Should Care