#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
Fall Audience Guide
Consumer AI Tool Usage
CIMM East Highlights & Currency Clarity
Comscore and Snowflake: A Vehicle for Privacy Compliant and Frictionless Da...
Unlocking Potential at the Upfronts
Political TV Ad Exposure Targeting
New segments available exclusive to The Trade Desk users help political advertisers drive incremental reach over linear through digital channels including CTV.
Transforming Consumer Validation Into Campaign Success
Safely Navigating Election Advertising in 2022: A Q&A with L2 and Comscore
Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting
Stay ahead of the game and learn how to compete in a cookie-free world by using Comscore Predictive Audiences guide to programmatic audience targeting. Explore high performing audience segments acros...
Can cookie-free audiences perform as well as cookie-based ones? Spoiler Ale...
Cookieless Audience Targeting Partnership Series
What happens to ad targeting if user tracking goes away?
Introducing Comscore Predictive Audiences