2025 State of Programmatic Report
Ad Week 2016: Is precision targeting delivering on its promise?
Ad Week 2016: What’s needed to make data truly actionable?
Ad Week 2016: How do you evaluate quality delivery?
How do we ensure that the data that goes into marketing models is actually valid data? How important is viewability? Has this focus on viewability distracted marketers from understanding a campaign’s...
Ad Week 2016: What are the metrics that matter?
Activating Inventory: 3 Key Lessons for Publishers to Unlock Hidden Revenue