comScore Activation

Activate cross-platform audiences and content by turning granular data into actionable targets

Download Overview Contact me now

comScore Activation™ is a suite of pre-bid audience and content segments that enables clients to reach the right person in the right place with the right message. 

Powered by flagship products and proprietary contextualization technology, comScore Activation provides actionable page- and person-level insights to help media buyers and sellers improve campaign relevance and effectiveness in programmatic.

Activate Audiences

To reach the right person with your campaign, you need reliable insight into consumer demographics, behaviors and interests – in a single view. 

Demographics & Digital Behaviors
Drive marketing resonance and improve delivery with advanced audiences

TV Viewing Insights
Reach audiences on digital based on granular TV viewing behavior

OTT & Gaming Consumption
Build innovative targeting strategies around growing OTT and gaming trends

Activate Content

To achieve quality ad performance, you need actionable page-level insights to identify hyper-targeted content that is viewable, brand-safe and relevant.

Brand Safety
Protect campaigns and ad spend with robust pre-bid filters and custom keyword avoidance

Contextual Relevance 
Deliver ads in relevant content using unique category and keyword combinations

Quality Delivery
Surface quality inventory using validation insights and media rankings

Optimize Campaigns

Execute end-to-end advertising optimization using the same trusted insights that power comScore validated Campaign Essentials (vCE).


Ready to learn more?

Contact us today to learn how comScore can help you.

Contact us

Related Products

comScore Action Lift™ captures the total effectiveness of a campaign - including the view-through activity - by measuring the impact on a marketer’s site and its competitors’...
Learn More
Brand Survey Lift™ (BSL™) measures the overall branding impact of a campaign as well as the specific lift contribution by publisher, data provider and creative.
Learn More
comScore’s Reach/Frequency™ suite lays out campaign options and allows you to analyze online advertising plans site-by-site and across media platforms.
Learn More
comScore validated Campaign Essentials™ (vCE®) is a holistic ad and audience delivery validation solution that provides deep campaign insights, in-flight reporting and...
Learn More
The goal of advertising is and always has been to have an impact. While it’s critically important for an ad to get seen, viewability is not a measure of effectiveness. It’s...
Learn More