Comscore Activation

Activate cross-platform audiences and content by turning granular data into actionable targets

Comscore Activation™ is a suite of pre-bid segments that enables clients to reach the right person in the right place with the right message. 

Powered by flagship products and proprietary contextualization technology, Comscore Activation provides actionable insights to help media buyers and sellers improve campaign relevance and effectiveness in programmatic.


Optimize Campaigns

Execute end-to-end advertising optimization using the same trusted insights that power Comscore validated Campaign Essentials (vCE).