comScore Activation

Activate cross-platform audiences and content by turning granular data into actionable targets

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comScore Activation™ is a suite of pre-bid audience and content segments that enables clients to reach the right person in the right place with the right message. 

Powered by flagship products and proprietary contextualization technology, comScore Activation provides actionable page- and person-level insights to help media buyers and sellers improve campaign relevance and effectiveness in programmatic.

Activate audiences Activate content

Activate Audiences

To reach the right person with your campaign, you need reliable insight into consumer demographics, behaviors and interests – in a single view. 

Trusted Demographics
Complete audience profiles with trusted comScore demographics to improve campaign in-target delivery

Digital Interests
Deliver tailored messages to advanced audiences based on online behaviors and interests

TV & OTT Viewing Insights
Reach audiences on digital based on granular TV and OTT viewing behavior

Activate Content

To achieve quality ad performance, you need actionable page-level insights to identify hyper-targeted content that is viewable, brand-safe and relevant.

Contextual Relevance
Deliver ads in relevant content with unique category and keyword combinations

Quality Delivery 
Surface quality inventory using validation insights and media rankings

Audience Composition
Target pages with a high composition of specific age and gender segments

Optimize Campaigns

Execute end-to-end advertising optimization using the same trusted insights that power comScore validated Campaign Essentials (vCE).


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