comScore Activation

Activate cross-platform audiences and content by turning granular data into actionable targets

comScore Activation™ is a suite of pre-bid audience and content segments that enables clients to reach the right person in the right place with the right message.

Powered by flagship products and proprietary contextualization technology, comScore Activation provides actionable page- and person-level insights to help media buyers and sellers improve campaign relevance and effectiveness in programmatic.

Activate Audiences

To reach the right person with your campaign, you need reliable insight into consumer demographics, behaviors and interests – in a single view.

Demographics & Digital Behaviors
Drive marketing resonance and improve delivery with advanced audiences

TV Viewing Insights
Reach audiences on digital based on granular TV viewing behavior

OTT & Gaming Consumption
Build innovative targeting strategies around growing OTT and gaming trends

Activate Content

To achieve quality ad performance, you need actionable page-level insights to identify hyper-targeted content that is viewable, brand-safe and relevant.

Brand Safety
Protect campaigns and ad spend with robust pre-bid filters and custom keyword avoidance

Contextual Relevance
Deliver ads in relevant content using unique category and keyword combinations

Quality Delivery
Surface quality inventory using validation insights and media rankings

Advertisers demand greater accuracy in audience targeting and more robust pre-bid content filtration to validate their spend and protect their brands. comScore provides an extensive range of products that help AppNexus partners to meet those demands and drive higher ROI.
Dan Smith, Director of Strategic Partnership, AppNexus

Advertisers use Centro’s Basis platform with the expectation of greater flexibility in pre-bid content filtration and demographic targeting without compromising on brand-safety or relevance. Recent campaigns on our platform show that using comScore insights yield up to 6x in-target delivery. This illustrates the quality, effectiveness and value of comScore’s data.
Ian Trider, Director of RTB Platform Operations, Centro

We take pride in offering our clients quality data that they can use to improve ad effectiveness and resonance. The addition of quality comScore insights will allow us to further execute on this mission by helping our clients better monetize audiences and engage their target consumers across OTT and Connected TV.
Andre Swanston, CEO and Co-Founder, Tru Optik

Videology works with comScore in several areas to help our platform clients across both media buyers and sellers to develop precise audience segments—an important need as the use of advanced data solutions continues to grow for TV and video advertising. Consumers’ shifting viewing consumption has created demand for greater targeting, and comScore Activation further helps to support this marketplace trend.
Aleck Schleider, SVP Client and Data Strategy, Videology