As more advertiser dollars move to digital, it’s crucial to optimize every aspect of a campaign.
Our Advertising Effectiveness (AdEffx) suite drives each step, from defining campaign strategy to in-flight optimization and post-campaign evaluation:
- Plan with power using media planning and analysis tools
- Creative and messaging optimization solutions provide the feedback you need to manage your traditional, emerging, and cross-media campaigns around the globe
- Ensure your campaign reaches the right audience with validated delivery and in-flight optimization tools
- Quantify campaign impact and evaluate total campaign success with lift and ROI measurement
comScore validated Campaign Essentials™ (vCE®) is a holistic ad and audience delivery validation solution that provides deep campaign insights, in-flight reporting and daily alerting.
comScore Action Lift™ captures the total effectiveness of a campaign - including the view-through activity - by measuring the impact on a marketer’s site and its competitors’...
AdEffx Brand Survey Lift™ (BSL™) measures the overall branding impact of a campaign as well as the specific lift contribution by publisher, data provider and creative.
comScore validated Media Essentials™ (vME™) is a comprehensive measurement solution that evaluates ad inventory across a site or network of sites for strategic pricing...