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Measure complete deduplicated reach

A major CPG client used Comscore’s market-level CCR Local reporting to identify the best performing publisher partners and optimize campaign Reach.
15% - e-Studies/Measure-complete-deduplicated-reach-in-129-local-markets

Comscore Custom Reporting for Exclusive Reach

A new ad network wanted to demonstrate that they had established a foothold in the cluttered market for display advertising.
15% - e-Studies/Comscore-Custom-Reporting-for-Exclusive-Reach

Comscore Campaign Ratings Hispanic Reach By Publisher

An alcoholic beverage brand uses CCR to identify publishers reaching a key demographic audience.
15% - e-Studies/CCR-Hispanic-Reach-By-Publisher

Use Comscore Campaign Ratings to Validate Audiences With Precision In-Flight

A global alcoholic beverage brand uses CCR as currency to ensure LDA compliance.
15% - e-Studies/Use-CCR-to-Validate-Audiences-With-Precision-In-Flight

Comscore TV Personification

This White Paper focuses on the process of personifying shared-screen viewing when measured at the household level. This methodology has been patented by Comscore as US Pat. No. 12,114,029.
15% - ights/Blog/Comscore-TV-Personification

Omnicom - Comscore Trainings


15% - ights/Events-and-Webinars/Course/Omnicom-Comscore-Trainings

Indianapolis IN Start Your Engines

It was one of the biggest weekends of the year for residents of Indianapolis, IN, as the city welcomed the 107th Indianapolis 500 to the city’s Motor Speedway.
15% - ights/Blog/Indianapolis-IN-Start-Your-Engines

Kentucky Derby Takeover in Louisville KY

It was one of the busiest weekends of the year for Louisville, KY, as residents welcomed the 149th Kentucky Derby to Churchill Downs.
15% - ights/Blog/Kentucky-Derby-Takeover-in-Louisville-KY

Local News Engages Audiences in Savannah GA

It was back to regularly scheduled programming this week, as residents of Savannah, GA earned the highest ratings of the week on local news telecasts.
15% - ights/Blog/Local-News-Engages-Audiences-in-Savannah-GA

Detroits Average Ratings Increase 23 Versus Prior Week

The Detroit, MI market saw a 2.3% increase in average live household rating this week versus the week of February 20, 2023.
15% - ights/Blog/Detroits-Average-Ratings-Increase-23-Versus-Prior-Week